The data, and how it is used, have evolved enormously, which has meant the opening of a new horizon of possibilities for Marketing. Techniques for collecting, storing, and gaining insight from data have greatly improved. The use of data is not something new, but the integration of AI techniques for ...

In certain scenarios, where individual decision is conditioned by collective decisions, an AI, or rather many, with a hive behavior is necessary. The best decision does not always depend on the current scenario but on the future in which many decision-makers will take part. Determining the best deci...

All AI is made up of a large number of algorithms as the essence on which it bases its decision-making. These algorithms are in charge of providing outputs that, when grouped together, determine the presentation of unknown problems or the decision-making in front of a specific situation. Training an...

Today's world is evolving at an ever-increasing speed and Artificial Intelligence will have a fundamental role to play in ensuring such progress. The increased connectivity and prominence of all digital media generate huge volumes of data daily that can and should be used to improve our lives. The e...

In many cultures and societies, error is understood and perceived as a blemish that marks the failure of a career or its potential development. This conception is reflected in the structure and functioning of the companies in these societies. This perception that stigmatizes the error generates grea...

The emergence and continuous progress of Big Data has meant a profound change in all areas of the business world and especially in the world of Marketing. Data has always been important, what has changed is our ability to collect, store and analyze it. A personalized experience with a clear objectiv...