The data, and how it is used, have evolved enormously, which has meant the opening of a new horizon of possibilities for Marketing. Techniques for collecting, storing, and gaining insight from data have greatly improved. The use of data is not something new, but the integration of AI techniques for ...

The emergence and continuous progress of Big Data has meant a profound change in all areas of the business world and especially in the world of Marketing. Data has always been important, what has changed is our ability to collect, store and analyze it. A personalized experience with a clear objectiv...